Eureka moment
The
idea of designing leather accessories came around Christmas time a few years
back. Niklas wanted to get me a leather laptop folder as a Christmas gift,
which he barely managed to find. After closer inspection and long discussions,
we realised it was neither worth the price nor an excellent piece of design.
Since then we searched endlessly after just that product.
We looked for pieces made from exclusive naturally treated leather,
which had clean lines and were affordable. We found some cool pieces, but none
that matched all our criteria.
We
have, since the initial launch of the brand, relaunched as a direct to consumer
brand, and we now sell only directly to customers online without any middle men
and retail mark-ups. We can therefore offer the highest quality leather items
at a fraction
of the retail price.
Financing
Self financed from personal savings.
Regrets
Not
yet.
What would you have changed?
If we could go back in time, we would have launched as a direct to consumer brand from the start. Most products in the luxury sector are heavily overpriced, without adding value to the consumer.
