Designed to recognise companies whose investment in marketing and creativity have contributed to the franchising industry's success, the Franchise Marketing Award winners for 2008 have been announced.
The winner of the best overall marketing campaign was Cash Converters (pictured) with MRI Network Worldwide taking the most innovative marketing campaign award.
The awards - held in association with The Daily Mail and supported by the British Franchise Association (bfa) and Business Franchise magazine - aim to recognise the industry's most innovative and effective marketing campaigns for products, services and franchisee recruitment.
"The Franchise Marketing Awards are important in that they recognise the creativity of companies and individuals who gain the attention of the world through innovative marketing in our dynamic and fast growing industry, something that probably would go unnoticed if it wasn't for these awards."
The award winners were announced at a glamorous gala dinner at the Royal Lancaster Hotel, London, in April. The winners are as follows:
Best overall marketing campaign
Winner: Cash Converters
Best website
Winner: HiQ
Most innovative marketing campaign
Winner: MRI Network Worldwide
Best brand management
Winner: Prontaprint
Best franchisee marketing support
Winner: Select Group
Special commendation: Prontaprint
Best international franchise expansion programme
Winner: Home Instead Senior Care
Best recruitment literature
Winner: NBC Bird and Pest
Solutions
Special commendation: Dream Doors
Best PR Campaign
Winner: Tumble Tots (UK) Ltd
Best advertisement
Winner: Gymboree
Most creative exhibition stand
Winner: ReactFast
Special commendation: Goodchilds estate agents and lettings
Franchise recruitment team of the year
Winner: Bluebird Care
