We have already discussed the benefits of email marketing. However, what about your email itself? If you have an amazing blog with fantastic content and are building an impressive email list, how does your email address measure up?

Credibility

Your email address itself can be exceptionally important for the success of your email marketing campaigns. One reason to carefully craft a professional email address for your blog is because it adds authority to your site. If someone were to subscribe to a rock climbing blog called A Climb A Day, but after subscribing to the email list for the blog, they receive an email from name@yahoo.com, this poses a couple of problems. First, who is this name? There is no incentive factor to open up this email that inescapably comes across as spam (which will be discussed shortly).

Furthermore, if the subscriber opens the email and sees that it comes from the blog they have subscribed to, they now devalue the blog itself, assuming that it isn't as established or credible as they had thought. Ultimately, having a professional email address helps a blog have a professional outlook. Your blog is the product that you are selling, so you want to make sure that you create a reliable image to accompany the product that will make your readers (consumer base) trust it.

Branding

This professional outlook and reliable image is what we call branding, and a good and effective professional email address will be able to reflect the brand that you have created for your blog. Branding your blog is in general exceedingly important for its overall success; you need to present a particular image to attract your target market or niche. The same goes for the email address that you use. Often a generic free email address will not adequately reflect your brand image because you cannot tailor it enough, nor are there infinite options still freely available.

By investing in a professional email address, you can create an address that is actually relevant to your site. This will not only portray your blog's brand, but it is also going to be memorable with your reader base and is less likely to be labelled as spam.

Anti-spamming

Speaking of spam, there is a tendency for non-professional and free email addresses to get blocked or syphoned into spam, never to be seen from again. Obviously this will hinder the reach of your email marketing campaigns, since the goal of any email marketing campaign is to engage as many readers as possible.

Ultimately, your email subscribers will read all of your posts, promote to friends, either via forwarding or sharing on social media platforms, and they will remain your loyal base to market new posts to. In effect, they keep your blog going, as without your readers, your blog would be nothing. If your email updates and newsletters are finding their way into the spam folder instead of the inbox of many of your subscribers, then you are losing out on a huge amount of traffic, which in turn hurts the ranking and visibility of your blog.