The Chartered Institute of Marketing (CIM) today launches a national mentoring network, mapping together some of the industry's most experienced marketing professionals with junior marketers. The UK wide network is being rolled-out following a series of highly successful regional trials.
The initiative will give mentees the opportunity to progress professionally, and learn from CIM members with the proven knowledge and experience that has earned them Chartered Marketer status, while enabling mentors to ‘give back' to the marketing community.
The scheme involves mapping the individual requirements of mentees with a suitable mentor equipped with the knowledge and expertise to help them progress their careers and reach their personal development goals. CIM will provide support and guidance throughout the mentoring relationship to suit both participants.
In addition to the benefits of shared knowledge transfer and support, the scheme will also form part of the Chartered CPD Programme, allowing participants to accrue up to 21 hours towards their annual 35 hour CPD requirement, thus enabling them to continue working towards achieving or maintaining Chartered Marketer status.
Lynn McBain, Director of Sales and Marketing at CIM said,
"The CIM Mentoring Network gives both junior and experienced practitioners the chance to enhance their skills and experience while developing the wider marketing profession.
Mentoring is a hugely effective development tool for someone at the start of their career, and experienced marketers also have a lot to gain. From our trials, we found that the scheme encouraged mentors to rethink their approach to problem solving, while having a renewed appreciation for the challenges faced by junior marketers, and mentees felt empowered with the tools required to develop their skills and maximise their potential."
In order to take part in the scheme, individuals must be members of The Chartered Institute of Marketing and currently be taking part in the Chartered CPD Programme. Prospective mentors must have held Chartered Marketer status for at least two years and have at least eight years experience working within the marketing profession.
Further information and application forms can be found by visiting; www.cim.co.uk/mentoring.
