Now is a better time than ever to create and launch a new product: the internet has made it much easier to research potential demand, find manufacturers and create a buzz without spending a lot of money. According to the national campaign StartUp Britain, over 500,000 small businesses were set up in 2013 alone and this shows no sign of slowing.
Big retailers have cottoned on to the fact that consumers are moving away from mass-produced one-size-fits-all products and are more willing than ever to deal with smaller suppliers with unique products.
However, although many people come up with an idea for a new product, they can often lack the knowledge of how to turn that idea into a reality.
Louise Guinda, founder of Safe Dreams says: "This was me five years ago when I started my own business Safe Dreams - I struggled to find a step-by-step guide on how to bring a product to market, and as a result it took me over 18 months to make my product idea a reality, simply because I had to learn everything from scratch."
Because of this, Louise decided to put together a step-by- step guide for others in the same position.
Louise continues: "I decided to write my book as a practical guide, to help those with great ideas get started, to point them in the right direction. It covers everything from making sure that there is a market for your idea and how to design it and find someone to manufacture it, to finally getting it made and onto the shelves of major retailers. I hope it will speed up the process and prevent you from making some of the mistakes which I made."
This book not only gives practical suggestions but also includes clear instructions on how to implement them.
If you've got an idea for a new product which you are convinced will be the 'next big thing', or have spotted a gap in the market, this new book is for you, and will give you everything you need to make your dream a reality and get your product stocked on high street shelves!
