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Internet advertising increases 17%
Advertising spend on the internet rose 17% in the UK last year, according to figures from the Internet Advertising Bureau (IAB).
The total amount spent by advertisers on the internet in 2008 was £3.35bn - accounting for one fifth of the total UK spend. Online advertising sales overtook newspaper and magazine advertising in the second half of 2008.
"These are really tough time and advertising budgets are being slashed. More than ever, marketers have to demonstrate a clear return on their media investment, and accountability is online's trump card," said Guy Phillipson, IAB chief executive.
Post Date: April 2nd, 2009
The total amount spent by advertisers on the internet in 2008 was £3.35bn - accounting for one fifth of the total UK spend. Online advertising sales overtook newspaper and magazine advertising in the second half of 2008.
"These are really tough time and advertising budgets are being slashed. More than ever, marketers have to demonstrate a clear return on their media investment, and accountability is online's trump card," said Guy Phillipson, IAB chief executive.
Post Date: April 2nd, 2009
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