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SMEs increase marketing to fight downturn
Small businesses are trying to beat the economic downturn by increasing their sales and marketing strategies, according to a survey by the Forum of Private Business (FPB).
After cutting operating costs to the bare minimum to survive the recession, many smaller firms are hiring sales staff, improving their websites and boosting marketing activities.
The survey also revealed that 56% of those surveyed expect to increase their turnover in 2010 and 44% believe their business will grow.
"These findings are quite encouraging and show there's a healthy amount of fighting spirit among smaller firms," said Thomas Parry, research manager at the FPB.
“We appear to be seeing an upturn in confidence among SMEs and, by investing in sales and marketing strategies, small business owners are showing determination and entrepreneurial flair.”
Post Date: March 9th, 2010
After cutting operating costs to the bare minimum to survive the recession, many smaller firms are hiring sales staff, improving their websites and boosting marketing activities.
The survey also revealed that 56% of those surveyed expect to increase their turnover in 2010 and 44% believe their business will grow.
"These findings are quite encouraging and show there's a healthy amount of fighting spirit among smaller firms," said Thomas Parry, research manager at the FPB.
“We appear to be seeing an upturn in confidence among SMEs and, by investing in sales and marketing strategies, small business owners are showing determination and entrepreneurial flair.”
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Post Date: March 9th, 2010
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