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Mark Dixon: 'Why it pays to reward your customers'
 To survive the recession all small firms must ensure they retain existing customers
I've learned many lessons running all kinds of businesses over the last 30-odd years but by far the most vital is making sure that customers remain happy.
The logic for this is unassailable. Marketing people will tell you it costs anything from five to seven times more to gain a new customer than keep an existing one. According to some, reducing customer defections by as little as 5% can result in a profits increase of between 25% and 125%.
When times are booming and sales are buoyant, it's far easier to fill a gap left by a departing client. There's also less free time to find out why the former customer left or do anything to prevent it.
Full story >
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No matter where you are based, the type of business you are or whether your objectives are on a local, national or international scale, the Chamber Network can help meet your goals.
For more information please visit: http://www.britishchambers.org.uk
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