Why your firm must diversify
Extending opening hours, targeting new customers and installing promotions are just some of the ways firms can adapt to prosper
Over half of small and medium-sized companies have taken deliberate steps to diversify their business in order to survive the recession, according to new research released by Aviva.
In the current challenging economic climate companies must be able to adapt and diversify to ensure they remain viable businesses; be this by cutting staff, changing product ranges and services or improving customer care to look after those all important repeat customers.
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