Why your firm's website is vital
With data showing that increasing numbers of consumers are shopping online, all small firms must ensure that their website is able to drive traffic and sales
The importance to small business owners of ensuring that they have a fully functioning website has been highlighted by recent data showing that over half of British online adults say they are transacting more online in 2009 due to the current economic climate.
Harris Interactive's 2009 Survey of Online Consumer Behaviour found that businesses are failing to fully capitalise on this shift in consumer patterns, with 77% of online adults who have conducted an online transaction in the past year saying they have experienced problems when doing so.
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