Julie Meyer: 'How to secure investment'
 In order to secure investment entrepreneurs must ensure that they first seduce investors and then highlight their ability to execute their business plan
A start-up business is like a hot kitchen. There are knives and hot oil flying all over the place, and the only people who should 'go there' are those who can stand the heat.
When you are pitching to entice an investor make sure that they've had experience in a hot kitchen and that they understand what you are cooking. If you're whipping up a Boeuf bourguignon and they are on a diet then it simply won't work.
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