Are you providing customers with good service?
 How to satisfying existing customers and attract new ones
For all businesses, however large or small, customers are key. Although the recession is technically over conditions are still tough and it's more important than ever to ensure existing customers continue to buy your product or service, and that you are doing everything you can to attract new business. Businesses that don't increase turnover each year are shrinking in real terms.
It's vital to be well informed, not only about the industry and market you are competing in but also about your potential customer base. For those just starting out, it may seem tempting to throw your energies into an exciting venture and put the 'boring' research to one side until later, but this is likely to prove a costly mistake.
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