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Pay-as-you-drive plan scrapped

By rotide
Created 17/06/2008 - 09:43

Norwich Union has scrapped its controversial pay-as-you-drive insurance scheme less than two years after its introduction.

Under the policy, the company used satellite technology to track how far people travelled using a black box installed in the car.

The idea was that customers driving off-peak would receive lower premiums than those who drove at rush hour.

Norwich Union blamed a lack of customer demand and slow take-up of the technology by car manufacturers for the decision to pull the scheme.


Source URL:
https://www.newbusiness.co.uk/news/payasyoudrive-plan-scrapped