"It can be done if you are willing to overcome the current stereotyped, sedate, staid way that the care business operates," says Amrit Dhaliwal, CEO of Walfinch home care. [1]

Dhaliwal is a former hospitality business owner and home care service franchisee. He set up Walfinch, his own home care franchise, in 2019, to put into practice his ideas aimed at transforming home care into the business of the future.

Huge growth prospects

"Home care offers huge growth prospects, because there is super-high demand and it's set to grow in the future.  It's a massive opportunity for entrepreneurs who look at the sector with fresh eyes and see a market waiting to be transformed."

Dhaliwal says his time as a franchisee with a traditional home care company showed him what needed to be fixed to create a sustainable and profitable home care business, and change the whole sector to make it a success.

He's so passionate about transforming the sector that he published his book, Time to Thrive: the Home Care Revolution [2] this year, explaining why home care is a great investment opportunity, and setting out 12 ways to solve the home care crisis. It's the only book by a home care insider offering these solutions.

Walfinch now has over 30 franchisees across the country and aims to have 200 Walfinch offices led by franchisee managing directors within ten years.

He wants more people on board, and adds: "It's a question of choosing the right kind of people as franchisees. It's not enough for them to be passionate about delivering the highest quality care - though that is essential. They must be business-minded and keen to grow. If we want to transform the care sector in the UK, we need more business-minded, successful providers."

A fresh vision

"I want to see new entrepreneurs come into the sector keen to do things differently. I have spent years honing business methods that enable ambitious, business-minded people to start home care businesses and have the best chance of success. We know it works: our franchisees prove it."

Sarah Wickham, who started her career as a carer, was Walfinch's first franchisee, in 2019. She has expanded her business to run three offices in the East of England, with a £3 million pound turnover. Dhaliwal says: "Sarah is living proof that you can make good money while providing care to be proud of."

The Walfinch difference

Dhaliwal is emphatic: "The usual franchisee advice and support offered by home care franchisors is no more than generic waffle. You could get it from AI. But we give away valuable information, such as ways to change your business to achieve £1m in turnover - and it's free. We're the only company in the UK home care industry which does this."

He chose to make Walfinch a franchise because the success of individual franchisees contributes to the success of the franchisor, and vice-versa.

"I could have made a lot of money from my first franchised care business, but I wanted a bigger challenge. I discovered that I love mentoring, coaching and helping other entrepreneurs to build valuable businesses out of thin air," he says.

"I still lie awake at night wondering how I can help ambitious people start new Walfinch franchises and devising ways to help existing franchisees build their businesses further."

One of them was encouraging Walfinch franchisees to start Thrive Clubs, where people from their local communities, and Walfinch clients, can access free activities such as chair yoga, adapted exercises and arts and craft sessions. It benefits the communities and brings in new clients for the franchisees.

Known as The Walking CEO, Dhaliwal also presents exercise sessions with health care specialists on You Tube (he always joins in) and presents Walking With Walfinch podcasts where he and another business expert discuss ways to help build business success.

Changing business as a whole

The generic framework which he has created to build successful home care businesses can be transferred to any sector, he says. "Home care is rewarding but it can be a risky industry - there's a lot of regulation and you are working with people, so you can't afford to make mistakes. One major mishap can potentially kill your business. But there's an upside to that.

"A business framework that supports ambitious entrepreneurs to succeed in home care can be tweaked to create successful outcomes for new entrants to many other sectors. We know it works."

Current UK care statistics

• The number of people receiving care in the UK is estimated at 959,464 (HomecareAsociation [3], March 31, 2025)
• The Department of Health & Social Care (DHSC [4]) predicts that 57% more adults aged 65 and over in England will require care in 2038 compared to 2018.

For further information please visit Walfinch [5], also at:

LinkedIn [6]

Instagram [7]

Youtube [8]