Small business owners and entrepreneurs can have media skills training on their mobile phone thanks to a new application for the Apple iPhone.

The new application aims to give business leaders, entrepreneurs and start-ups the skills needed to engage with the media and conduct successful media interviews.

"We've made media training mobile and our aim is to put the PR skills needed to conduct media interviews into the pocket of anyone who deals with the media in their line of work," said Alicia Lyons from JackAna Communications.