Internet World, Europe's largest and longest-running dedicated annual showcase for digital marketing and online business, being held at Earls Court in London on 24-26th April, plays host to a standalone show dedicated to marketing and m-commerce.

Mobile World offers over 20 sessions from acknowledged industry experts in mobile marketing and m-commerce including Thomas Brown, Head of Insight at the Chartered Institute of Marketing, and Chris Harris, Head of Strategic Initiative Delivery at Barclaycard.

"This year we've created a whole event dedicated to Mobile. With up to 7% of all e-commerce website traffic now coming from the mobile market, it's more important than ever to gather the tips, tools and techniques to ensure your mobile strategy excels in the digital age," commented Andy Kiwanuka, Group Event Manager of UBM.

From specialists in enterprise applications, payment solutions and multimedia content to digital marketing, social network services and cloud infrastructure, the Mobile World theatre offers visitors a unique opportunity to glean the latest market insights and business intelligence.