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The Future of Sharing Business Photos and Videos – Coming to a Screen Near You Soon! - by Matt Spall, Playora

By rotide
Created 03/05/2017 - 09:51
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Set in 2054 the movie Minority Report had Tom Cruise using the iconic "gesture interface", waving his hands and sending images winging through the air. Since then technology has advanced rapidly, for example, swiping a screen has become a natural thing to do and the idea that any surface can be a screen is no longer unimaginable.

To illustrate how quickly the technology is developing LG recently showed a 64 inch screen at CES 2017 [1]called Wallpaper and now they have one that comes in at just 1mm thick [2] and can be attached to a wall with magnets. This is perfect for business presentations. How recently would a screen that can be rolled up like a sheet of paper [3] have seemed like science fiction?

So, it seems all the parts are there - a screen, or something plugged into it that can display images or video that it gets from somewhere else, a device in your hand, or in your lap, that gives you instant feedback the moment you touch or slide your finger across it, and a wifi network in your office that connects it all up.

But there is one major hurdle stopping you from sharing media across all of these screens and devices: TVs, smartphones, tablets, and smartwatches are made by so many manufacturers. Some have features which allow ‘cross-device' compatibility. This means you can send a video from your Samsung phone to your Samsung TV, or use Airdrop to send photos between Apple devices. ‘Cross-manufacturer' compatibility has not yet arrived.

There are hardware solutions but all these require the app, or an extension to the app, to be compatible with your content (e.g. like Chromecast, Roku, Fire TV, and Apple TV).

Standards are slowly being developed: Samsung's Tizen system supports various types of DLNA, Miracast and DiAL screen sharing protocols across their range, LG have utilise both WebOS and Netcast, and Sony are producing their own platform, as well as a Google TV variant. On top of that you have Amazon's Fire TV, Google's Chromecast, Roku, Apple TV, and a other generic TV plug-in sticks and boxes. However these solutions are not independent and fail to put the user at the centre. What's needed is tech that centres the media experience on users and their most familiar computer interface.

This is where the new kid on the block, Playora comes in. The basis of this new technology and app is that it gives the user the ability to touch something on one screen, and have it appear on another screen without fuss, wires or layers of menus.  And that screen doesn't even have to be the same county or country!

Picture  this scene: you've organised a great event for the business, it went with a bang and now you want to leverage it by sharing the images and building on the goodwill you created - but your guests all have different makes and models of phones, tablets, laptops and Smart TVs... https://www.crowdcube.com/playora [4]


Source URL:
https://www.newbusiness.co.uk/articles/starting-a-business/the-future-sharing-business-photos-and-videos-%E2%80%93-coming-a-screen-near-yo