Generally, death is surrounded by grief and sorrow. And while these are normal and healthy emotions, the biggest beneficiaries of other's grief and suffering are the players in the funeral industry. In the UK, the overall value of the sector is estimated to exceed 2 billion pounds. 

But a number of techy businesses that can change the way we think and feel about death has appeared. Over the years, thanks to new technological innovations and smart entrepreneurs, the trend of cremation jewellery has appeared. Today, grieving people can consider a more personalised approach to burials than the traditional funeral industry could.

What made the cremation jewellery industry boom in the UK?

The global funeral industry is changing [1]. In the UK, modern solutions have emerged, apart from the traditional ones of funerals, cremations, and burials. However, the trend today seems to gravitate more towards personalised memorial services, as opposed to the previous ones. And the leading trend in personalised memorial services is cremation jewellery and diamonds.

Today, people seem to want to celebrate the life of those who are no longer with them in less crowded and populated contexts. Today, people choose to use the ashes resulted from cremation in novel ways, instead of keeping them in an urn at home, say the experts at Heart in Diamond. The products resulted from these new techniques are stunning, personal, and come closer to the wearer.

What are people searching for in similar products?

The fact that cremation jewellery has so much success can be explained by the way it answers to all the needs of the audience when it comes to funeral services.

• They are affordable. People in the UK have become money-savvy over the years. And in time, they have started to ask themselves if they could deal with their loved ones' departure in a more affordable way. And fortunately, this is how [2] cremation diamonds are a great way to do so.
• Closure. Owning and maintaining a family burial plot is not as easy as it was in the past. Being close to the ones you love after they pass [3] can be difficult in the age of digitalization. But cremation diamonds are perfect to keep the ones you lose closer and deal with their passing easily.
• Originality. People all over the world, including in the UK, look for personalised and customised ways to celebrate their loved ones' lives. And keeping the ashes in an urn, at home, is far from meeting this need. Cremation diamonds can meet the very specific needs of the clients and everything about them can be personalised: colour, shape, cut, and so on.

A trend embraced by celebrities

Celebrities have been attracted by the trend immediately. Michael Jackson and Beethoven chose to be turned into a diamond after their passing, and Kris Jenner plans to have her remains treated in the same way, once they pass.

Turing grief into something meaningful and beautiful can bring closer, help families save a lot of money, and meet their personal preferences. These reasons have made the cremation jewellery industry in the UK boom.