According to a report by Statista [1], Director-to-Consumer (D2C) sales in manufacturing is forecast to increase 25 per cent in the next three years, reaching 120 billion pounds by 2023.

Today Mobiquity and E-commerce partner Spryker publish a report on findings of 27 D2C retail brands - across fashion, FMCG and OEM - to understand the extent to which omni-channels are being harnessed to drive D2C revenue opportunities.

The objective of the report was to understand what a successful D2C model should look like and how companies are benchmarking against best practice across 8 main criteria domains including product info; UX/UI; payment; service & support; pricing & loyalty models; delivery & returns; sales funnel and a customer ‘my profile' portal.

The research shows that retail companies are not fully exploiting their advantage as the brand manufacturer. The survey identified that brand manufacturers were underperforming on "Pricing and Loyalty models" and "Service and Support," when delivering an effective D2C channel strategy - and they scored less than 40% on over half of the D2C channel criteria. Meanwhile, progress was being made on maximising "UX/UI" and "Sales Funnel" capabilities.

Fabio Pereira, Digital Strategy Senior Consultant, Mobiquity: "The direct to consumer (D2C) business model is not a new trend. However, the recent advancements in digital transformation have prompted many here [2].