Africa – a growing and largely untapped e-commerce market

By James Booth, Head of New Business Development at PPRO

Many business-minded people think they know Africa, but much of our current ‘understanding' is frankly wrong. For example, how big do you think Africa is? ......

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Cracking the code: how brands can add value and get closer to customers

Get closer than ever to your customers. So close, in fact, that you tell them what they need well before they realise it themselves.” Steve Jobs

What have acupuncture, massages and meditations got to do with business?

By Kay Hutchison - founder and CEO of Belle Media and author of My life in 37 Therapies, available from 4 July 2019

Science and sales: A match made in heaven

It’s no secret that Artificial Intelligence (AI) is having an immediate effect on how businesses operate today.

Every brand aspires to get close to its customers to understand what makes them tick. Those that succeed invariably deliver better experiences that inspire long-term loyalty............... Full story

What on earth do therapies have to do with Business I hear you ask? Quite a bit actually................ Full story

However, one area of business where AI is having the biggest impact is sales, with UK sales leaders anticipating AI adoption in their industry to grow over 150% by 2020........ Full story


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