Eureka Moment 
The idea for Brick Bagz came from a simple, practical problem: LEGO® sets constantly getting mixed up, with no easy way to store, carry, and play with them in one solution. As a parent, I wanted something functional, durable, and child-friendly without compromising on design. Conversations with other families quickly confirmed this was a shared frustration. Support from Virgin StartUp helped turn that initial idea into a real product, providing guidance and confidence at a critical early stage. 

Finance 
From the outset, the focus was on building Brick Bagz sustainably. Funding and mentoring through Virgin StartUp allowed us to invest in brand development and source our first large production run while keeping costs tightly controlled. Careful cash-flow management and reinvesting revenue have been key to growing the brand without overextending. 

Regrets 
One regret is trying to handle too much alone in the early stages while running at full speed. Building a brand organically on a limited budget is tough, and trusting others and leaning on experienced mentors sooner would have accelerated progress. 

What would you have changed? 
I would have spent more time vetting suppliers that could truly support our growth, rather than losing time and money on agencies that delivered little return. 

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