Television advertising is predicted to fall from the £3.4bn achieved in 2007 to £2.8bn in 2010, according to data from Enders Analysis.

Despite increasing numbers of people staying at home during the recession and watching television, any businesses wishing to advertise are enjoying the lowest rates for several years.

With the average number of adverts seen by a viewer reaching an all-time time of 42 a day, small businesses with a substantial advertising budget are being advised to consider TV advertising.