Dragons' Den star and serial entrepreneur Duncan Bannatyne has been accused of abandoning a television seaside regeneration project.

The Scottish entrepreneur's show on Virgin 1, Duncan Bannatyne's Seaside Rescue, saw the Dragon attempt to revive struggling UK seaside resorts.

However, one of the businesses featured in the show has called on Baanatyne to return to the town and prove that the show was not simply a "TV vanity project".

"Mr Bannatyne needs to prove it wasn't just a made-for-television vanity project and continue helping Britain's struggling seaside towns," said Charlie Mullen, owner of Manning's Amusement Park in Felixstone.

According to Mullen, Bannatyne made a "fleeting visit" to Felixstowe last month but not to advise or offer any further marketing advice to the traders of Felixstowe, but instead "to receive free ice cream and rides for his wife and child".