Google + users are now required to use real names only as their account usernames on the rapidly expanding social network site. Many businesses and SME's in particular will surely have one eye on the development of google's new social network project,  with a pending business service still being tested.

Brand named accounts have been suspended until further notice, with firms being asked to refrain from attempting to create pages until the business service is considered ready, in order to maintain the sites 'positive tone'.

To share your Google+ experiences with us at New Business, contact  ian.westcott@newbusiness.co.uk.