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‘Monkeying’ around at Mothercare

By rotide
Created 05/06/2013 - 13:33
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The partnership will complement Mothercare's customer experience by providing families with a haven to relax in and refuel whilst out shopping.

 

The first Tea Monkey cafe in the partnership has opened in one of Mothercare's flagship stores in Leeds which has rebranded and launched on the weekend of Saturday 18th /19th May. The official ribbon cutting was held at 10am, with the event featuring a host of children's entertainment with cupcakes being given out by Tea Monkey's mascot and Tea Monkey infusers being given away to the first 100 customers through the door. 

 

The partnership was a natural one as both companies have similar values in terms of aiming to provide accessible and appealing facilities for families whilst providing their customers with the highest level of service and quality products. The signature Tea Monkey iPads, mounted on the wall in every store, will have games to keep the kids entertained as parents enjoy their well-deserved cuppa.

 

Tea Monkey offers a huge range of tea blends as well as herbal and wellness teas and it's not just tea, the brand serves award winning coffee, hot chocolate, a freshly prepared and funky kids food range and gluten free options, accommodating for everyone's needs including a wide selection of products for pregnant ladies to enjoy too.

 

Tracey comments: "I am delighted to partner with Mothercare to provide an enhanced all round customer experience. As a mother of two, I understand what demands are put on parents and by uniting our brands under one roof, we can provide parents with the opportunity to take some time out with their children to refuel during a busy day shopping.

 

"We are a nation of tea drinkers and as somebody who loves tea I wanted to provide people with an ethical brand of cafes to quench the British thirst. I hope that this partnership with Mothercare will be the first of many in the retail sector, working with brands that match our values."


Source URL:
https://www.newbusiness.co.uk/articles/franchising-advice/%E2%80%98monkeying%E2%80%99-around-mothercare