Eureka moment
My eureka moment came when I was using the dating website Singles365.com and spotted the opportunity to become an affiliate of White Label Dating, the company that powers the site. White Label Dating allows entrepreneurs to run their own dating websites, providing the back-end technology, payment processing and customer support. I was instantly intrigued and set up my first site dating site, InstantFriends.co.uk, soon after.

As the membership base quickly grew, I soon saw a return on my original investment and it was then that I recognised the huge potential of the business. The more I got to know the industry, the more I realised there was a huge demand for mature dating websites, particularly for the over 50s market. I soon set up SeniorDatingAgency.co.uk and OlderDatingOnline.co.uk, which are now available in multiple countries including Australia and South Africa.

Financing
The business was funded by limited initial capital and the profits have been continually re-invested back into the business to fuel its development. The revenue model is split fairly, meaning White Label Dating only make money when I do.

Regrets
My only regret I have is that I didn't move to Spain - from where I now run the business - sooner!

What would you have changed?

Looking back, I think I would have focused more fully on the online dating business as soon as I launched my first site. I initially combined the work with my existing career in sales and marketing, and tried to dabble between the two for a long time. After a while I realised that the websites were a full time commitment that deserved my full attention. That was when the business really took off.

www.seniordatinigingency.co.uk [1]

www.olderdatingonline.co.uk [2]