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Whether you are starting a brand new ecommerce site or you are considering migrating an existing brand on to a platform that converts at a higher rate, Magento can be a fantastic choice. Favoured for its broad variety of features and fast loading times, Magento is renowned by developers across the world. Here are six reasons that you should choose it as the platform for your ecommerce site.

1.     Open source

For those looking to build up an ecommerce site from scratch, Magento offers the benefit of being open source [1]. This means that it is available free - the platform can be installed at no cost to you. This means your only setup expense is having the site developed and then hosted. Many ecommerce platforms with specialist features can be expensive to run, so this can be an attractive option for your site.

2.     Simple payment systems

One of the key issues that can stop customers converting when on your site is that they will come up against a payment process which is too complicated or takes too long to complete. If you are looking for an ecommerce site that converts at a high rate, you need to keep the payment methods as simple as possible.

Thankfully, one of the major advantages of working with Magento is that it makes it as easy as possible for customers to make payments. Magento allows for one-click payment options and has teamed up with large players such as PayPal to ensure that sites can adopt the fastest possible payment methods.

3.     It's popular and easy to get expertise

Magento is hugely popular. It is the most widely used ecommerce platform in the world - there are more than 250,000 sites [2] that use Magneto software. This is a big advantage when it comes to choosing the software for your site as it is means that it is easy to bring in expertise.

If you have limited experience running an ecommerce site then you may want to opt for a managed hosting solution (such as Wirehive [3]). There are many companies that offer a bespoke hosting package - look for one that will spend time with you and learn about your needs and requirements, rather than choosing a one-size-fits-all solution. 

4.     SEO and mobile friendly

For any business that wants to be successful and make sales through their ecommerce store, it is essential to have strong search engine optimisation (SEO). Platforms such as WordPress well known for being easy to optimise for Google and other search engines, and thankfully the same is true of Magento.

A strong URL structure and easy-to-manage meta implementation means that you will get all the basics right. And the fact that you can optimise the mobile designs so that visitors from mobile devices have a great experience on your site means that you can stay up-to-date with the requirements of search engines.

5.     Scalable

It was mentioned early that Magento is an open source platform, which makes it ideal if you are getting started with a site. However, this is not a platform exclusively used by smaller sites. In fact while it is very popular with startups, it also used by some of the largest businesses in the world. This is thanks to its scalable nature - it can grow with your business [4].

6.     Run multiple stores

With some platforms it can be a tedious experience to run multiple sites. It may be the case that you need to log in and out of dashboards each time that you wish to use them and this can make the whole process of managing the sites very frustrating. Thankfully, Magento makes this easy as you can create a number of online stores and run them all through the same dashboard.

This means that you can more conveniently control your inventory and keep customer records all in one places.