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Top 5 tips for a female entrepreneur looking to start up a new business

By rotide
Created 12/11/2018 - 11:49
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They worry about how they will plan and run a business when they have other commitments in their life. For one thing, they feel like they don't have the funds to start a company. It's also a concern that it will fail before it gets properly started. But it doesn't have to be a faraway dream, if you do follow a few tips that will help you to make it happen. In fact, here are the top 5 tips for a female entrepreneur looking to start up a new business and make a success of it.

Do choose a business in a sector that you love

One of the top reasons why a business fails is if the entrepreneur doesn't whole heartedly believe and love the company. It might be a brilliant idea in a competitive sector, but it needs the full backing from the entrepreneur as they will need to sell that business to clients and if they don't truly believe in the business, they will struggle to make it a success. Therefore, one top tip for female entrepreneurs looking to start up a new business is to make sure you choose a sector you are interested in and care about. As Clare Major, the owner of Seasoned Cookery School, who offers an exciting range of cooking courses [1] explains in her biography, there were a few business options that matched her skill set, "Quite a few were a match, but I just wasn't interested in the industry." Therefore, choose a sector that you are interested in and you can make work, so you can make your business a success.

Do make it work around your personal life

It's so hard for female entrepreneurs to find a good work/life balance. They want to concentrate on making a success of the business, but they don't want to neglect their home life at the same time. Therefore, if you want to make a success of launching a new business, you need to make sure you fit the business well around your personal life. Otherwise, your business could end up failing if you have to keep cutting back on meetings or struggle to make deadlines down to your personal life. As Clare Major explains, she has a childminder to look after her children while she works, "I trust her implicitly with the children, so I can go to work, focus 100% on the business." Therefore, ensure your personal life is taken cared of so you can concentrate on making your business a success.

Research and plan every part of your businesses

Starting a business is a slow and long process in most cases. While you might want to get stuck in straight away, you need to make sure you do spend the time researching and planning every part of your business. You need to know exactly how you are going to make the business work and how you can make your company stand out in a busy sector. You need to find out your unique selling point and research the competition, so you know how to make your company appeal to customers. Therefore, do take the time to research every inch of your business, leaving no stone unturned. While it might take weeks or even months, it will be worth it in the long-run if you know your business inside out.

Do build your customer base

To make your company a success, you need to ensure you have a loyal customer base who will make sure your takings are significant every month. After all, as Clare Major reveals, what is a marker of success? "A steady stream of customers who want to book". Therefore, when you start a business, you need to decide how to win over customers. You might need to arrange a couple of meetings with potential clients who are the target audience for your product and service. Wine and dine them and show them why they should work with your company. Building up a relationship is essential so that you can have them return to you again and again to make a success of your business. And arranging some marketing is vital to make sure you have new customers who will want to use your service.

Ensure you have the right tools

You need to make sure you have the right tools to make your company a success when you want to start a business. As much as you might feel like you can do everything yourself, you do need some help from experienced individuals. For instance, you might want to get a team who deal with important parts of your business such as IT. That way, you won't have to deal with letting customers down if your IT fails when you need to work on orders. In fact, Clare Major explains the right tools help them to maximise their efficiency. "Good IT helps us to have good communication." Therefore, make sure you have the right tools in place before starting your company.

 

 


Source URL:
https://www.newbusiness.co.uk/articles/starting-a-business/top-5-tips-a-female-entrepreneur-looking-start-a-new-business