A central role for CEOs of new businesses is raising finance. But when it comes to investing in brand, these same businesses find themselves in a chicken and egg situation. Do we seek maximum funding to invest in our brand, or use our clear brand vision to help us secure maximum funding?

Branding is a creative process that establishes your corporate image and influences how the outside world views your business.

It comprises visuals elements, like your logo and other assets, as well as other vital components, like your mission statement, voice, and style.

laura@studiolwd.co.uk [1],  or visit Studio LWD [2]