Given its dynamic and digital nature, it has never been easier for brands to get their message out there and resonate with a select group of people or the wider market.
In this guide, we will explore the businesses and brands that can benefit from it the most, so that you can truly maximise your marketing campaign, reach new customers, and stand out from the competition.
- Food and drink
Given its highly visible nature, OOH has the potential to create awareness among a mass market audience and attract the attention of thousands of hungry customers; it's no surprise that fast-food companies such as McDonald's use it as a key marketing strategy.
- Hardware and technology
The use of digital roadside screens [1] is a fantastic and non-intrusive way to show off the features of your product to the mass market. Tech giants such as Apple frequently leverage OOH to showcase the camera capabilities of the latest iPhones, for example. Because of its interactive nature, OOH is a highly engaging form of marketing that is a perfect choice for any technological enterprise wishing to seek new customers.
- Toys and games
Utilising OOH in your marketing campaign is a great way not only to grab the attention of the mass market, but it can also be used to target a specific audience. Digital billboards can be placed in shopping centres when marketing a new toy, for example, where they are more likely to resonate with children and parents.
- Streaming services
OOH provides companies offering streaming services with the tools to promote new shows or films quickly and effectively. This is extremely beneficial for such brands, as the streaming service market is ever-changing and constantly in flux. Digital billboards allow for brands to quickly edit and adjust their campaigns, so that they can keep up with the needs of the consumer.
- Educational services
As aforementioned, OOH allows businesses to appeal either to the mass market, or a focused, targeted selection of people. This makes it ideal for any enterprise offering educational services such as tutoring, a driving school, or language learning. Companies can, for example, place their advertisements in areas with a high student population, allowing their campaign to effectively resonate with their target audience [2] and those most likely to invest in their service.
The importance of OOH
Above are just some of the business models that can massively benefit from utilising OOH in their marketing campaigns. In the digital age where competition is fierce and the markets are often saturated, it has never been more important [3] for companies to increase brand awareness, so that they can stand out from the crowd.
Marketing with OOH using digital billboards is a highly effective way of realising this, as it provides the flexibility to target very specific demographics and captivate potential customers. In other words, any business or brand can benefit from this marketing strategy, and it is essential in effecting a campaign that expands brand awareness and maximises customer reach.