That approach is changing. In the food and catering industries in particular, packaging now plays a bigger role in how customers judge a brand, particularly as public awareness grows around waste, recycling and the wider environmental impact of day-to-day consumption. For SMEs trying to compete against larger businesses, packaging has become a visible part of the customer experience, not just something functional that sits in the background.

In practical terms, this means the packaging choices can influence trust, reviews, repeat business and how customers feel about your business and brand from their first interaction.

iKrafts [1] without having to compromise on performance and usability.

eco-friendly food packaging [2] that is designed for everyday use in busy kitchens and delivery settings, rather than occasional or low-volume scenarios.

Packaging is becoming a commercial issue, not just an environmental one

Sustainability is often presented as a values-led decision, but for SMEs it also has clear commercial implications. Packaging shapes how customers judge your brand, what they say about it and whether they come back. When reviewing packaging choices, take a considered approach, because here in 2026, customers are paying closer attention to your packaging than they did before.