Eureka moment
The idea for Full Send Racing Lounge came from recognising a gap between professional motorsport and everyday fans. Racing is immersive, competitive and social, yet access is limited. My eureka moment was realising that high-end sim racing could recreate that experience and make motorsport more inclusive, while building a community around it in Portsmouth.

Finance
Coming from motorsport, financial discipline has always been essential. Full Send was launched with a lean mindset, focusing on smart investment rather than scale from day one. Revenue is diversified through memberships, events and corporate bookings. The approach mirrors racing and maximises performance with the resources available.

Regrets
If I have one regret, it's waiting too long to start. I spent time overthinking risk rather than accepting that mistakes are part of progress. Once momentum builds, confidence follows.

What would you have changed?
I would have started marketing the business sooner and getting the Full Send name into the world earlier. This would have helped us hit the ground running rather than doing it all once we opened the doors. 

For further information visit Full Send Racing Lounge [1]