www.incobis.com [1] are a good example of the social shopping trend.

Personalised shopping experiences

Giving customers a personalised shopping experience via personalisation technology is the current trend for successful e-commerce companies. This is done by showing dynamic content, personalised product recommendations and offers based on a customer’s browsing behaviour, personal data and purchase history.

The core of this technology is data collection. Basically, you take all the personal information a customer inputs and use that data to create a unique, personalised experience for them.

Again, when looking for an e-commerce seller central UK [2] following this trend, you can expect to find platforms that are fully committed to offering personal and fully customised shopping experiences, that connect people and help them find, buy and express whatever they might want to about shopping.

3D/Interactive product visuals

Another unique way to enhance user experience in online selling is through interactive or 3D product images. Gone are the days of static, boring product images. E-commerce brands now offer shoppers a 3D, all-round visual of products, helping them have a better sense of what they are buying. This helps cancel out doubt for the customer and increase sales conversions for the seller.

Unlike in physical stores where a customer can touch, feel and even smell a product before making a buying decision, online selling is restricted to only what the customer can see on their screen. Offering a 3D, interactive visual of products can help reduce the high rate of returns.

While it is true that online selling trends come and go, it is vital that every e-commerce business pays attention to and implements those trends that have a noticeable impact on customer experience and sales conversions.