WP Communications, a global integrated communications agency, announces its appointment of Chris Skinner as Non-Executive Director, a world-renowned strategist specialising in the future of business, technology and finance and author of more than twenty best-selling titles from Digital Bank to Digital Human.  

Chris will act as a key advisor optimising the implementation of strategic PR programmes for banking and financial services companies, to maximise brand awareness and business impact. 

The appointment is testament to WP Communications' commitment to providing world-class client service. 

Chris Skinner, NED, WP Communications said: "I am delighted with my appointment as NED at WP Communications. Under Will's leadership, together we can help financial institutions to seize the opportunities of integrated communications to enable them to reach the audiences that matter. WP Communications' innovative approach to building brand awareness through data-backed PR campaigns and hyper-targeting, is reshaping the future of banking and finance for traditional and non-traditional players."

Will Painter, Founder and CEO, WP Communications said: "We exist to grow the brands changing our world. With Chris Skinner's appointment we are strengthening our culture of continual improvement to better enable financial institutions and fintechs to drive business impact through integrated communications. Chris Skinner's invaluable insights will serve as a compass as we deploy strategic PR programmes for startups, scaleups and established brands within the financial services industry. Together, we embark on a journey to redefine the future of banking and financial services."

Please visit WP Communications for further information