Latest Marketing Advice Features

Spring clean your email marketing with little green plane

With Spring nearly here, many of us will be thinking about de-cluttering our homes and getting them ready for summer. For businesses however, now’s the perfect time to spruce up their email marketing efforts. Rechenda Smith, head of email marketing at little green plane offers her five top tips for freshening up your direct marketing campaigns.

The Importance of Web Training for Small Businesses

Several pieces of research have emerged that show many small businesses are failing to maximise the online opportunities available to them

5 Ideas for Original Window Displays this Christmas

You’ve had a whole year to think of a striking window display for your store this Christmas – and you’ve still come up short of a dazzling idea that celebrates the season, catches the eye and still manages to effectively show off your stock.

How to use email marketing

Email marketing can push your business out to a wider audience

Personal Branding with Social Media

Social media tips from Colette Mason author of Social Media Success in 7 days

Branding on a budget

If you're a start-up writing your first business plan, then you will need to watch your finances carefully as you take the first steps to launch your brand

Marketers won’t succeed if they don’t have objectives

Essential components of a successful marketing plan

Are you making the most of PR?

Top tips to get maximum benefits from marketing and PR

The Importance of Semiotics in Branding

Brand managers and marketing heads need every insight and strategic tool to develop and grow their branded assets. Unlike conventional research, semiotics delivers strategic research and analysis that generates robust and inspirational outcomes that can be used for a range of activities from brand strategy, planning to creative development.