Latest Marketing Advice Features

5 Ideas for Original Window Displays this Christmas

You’ve had a whole year to think of a striking window display for your store this Christmas – and you’ve still come up short of a dazzling idea that celebrates the season, catches the eye and still manages to effectively show off your stock.

How to use email marketing

Email marketing can push your business out to a wider audience

Personal Branding with Social Media

Social media tips from Colette Mason author of Social Media Success in 7 days

Branding on a budget

If you're a start-up writing your first business plan, then you will need to watch your finances carefully as you take the first steps to launch your brand

Marketers won’t succeed if they don’t have objectives

Essential components of a successful marketing plan

Are you making the most of PR?

Top tips to get maximum benefits from marketing and PR

The Importance of Semiotics in Branding

Brand managers and marketing heads need every insight and strategic tool to develop and grow their branded assets. Unlike conventional research, semiotics delivers strategic research and analysis that generates robust and inspirational outcomes that can be used for a range of activities from brand strategy, planning to creative development.

Mark Dixon: 'Why you must network face-to face'

Social networking can bring businesses many benefits but must not be used as a replacement for face-to-face networking

Social media for businesses

Why your firm must embrace social networking sites