Eureka moment
We actually had two Eureka moments. The first was when Josh was on holiday in Brazil in 2008 and saw a massive queue for freshly made juices and thought that'd definitely work in the UK.

The second Eureka was when Josh got back we were complaining about the lack of quality milkshakes on offer where we live.

Suddenly we just thought let's stop moaning and let's start up our own milkshake and smoothie bars. We knew there was a demand!

We now have nine bars across north London as well as our training centre - The ShakeAcademy and head office in Barnet.

Financing

Our first store opened in 2009. We put our own savings into it. It was an instant success so we ploughed the profits back into the business to fund openings ever since. Our growth has been organic and that was something we had planned from the very start.

Regrets

Not franchising our brand sooner.
We've opened two new bars in Qatar this year which have been phenomenally successful with more UK and international franchises opening over the next 12 months.

What would you have changed?

We work at a really fast pace and are constantly tweaking and improving our processes and marketing. If something needs changing chances are it's been done already and we're focusing on the future.

www.shaketastic.com