A very wide range of choice, not always knowing what's available does not help the customer find the right deal. A lack of clarity on cost has increasingly become a major issue when selecting the best deal for them.
Recent research commissioned by ASA and Ofcom, has put the spotlight on issues over how broadband costs are advertised to customers. Often broadband price and line rental cost are listed separately which both misleads and confuses people. With 77% of the participants unable to correctly identify the total cost each month when presented with a deal*, changes need to be made and cost clarity is needed.
Broadbandchoices is the leading Ofcom-approved comparison site, and welcomes the suggestions Ofcom and ASA have made, and believes simplifying costs would markedly benefit the consumer. It is worth pointing out that it is already possible on our website to view the total monthly cost by selecting the ‘include line rental' option.
Confused by the array of options, many consumers stick with the provider they already have for fear of making the wrong decision and then being tied into a lengthy contract. But by not switching providers regularly, they may be paying considerably more each month than they need to. It is possible that they could be paying the same rate for broadband that they originally agreed to as well as the current, elevated line rental price. By comparing packages from all of the major providers and switching, a person could save over £317 a year. For this reason it's wise to compare providers annually and certainly at the end of a contract.
To help people take advantage of what's on offer, Broadbandchoices has hand-picked the best deals on the market right now. We've outlined the cost and main benefits of each deal at Broadbandchoices, making it really easy to find the perfect package based on what is most important to the individual - cost, usage limit, download speed or contract length, we've covered it all!
In addition to the current deals featured on Broadbandchoices, we continuously add new offers from providers, publish tips and guides for consumers on how to save money and choose a package that's suited for them.
For more information on any aspect of broadband offers, be sure to click here - Broadbandchoices
