Your marketing strategy doesn't need to be perfect, but it needs to be good enough to get your business taken seriously by its audience nonetheless.

And while you may think that you need an agency to help you with your marketing strategy, this isn't always the case. There are quite a few marketing techniques that you can do all by yourself to help your business. Here are the top 5 marketing techniques for you to try out and see which fits your business plan.
1. Content Optimization
One of the best means of marketing is to get your website on page one of Google's search results. However, this is not easy. Most big brands have a diligent SEO team working behind the scenes to make sure that each page is ranking for a specific keyword. However, you do not need an agency to help you with this. In fact, there are small number of SEO techniques that you can do on your own to help with your page ranking.
Content is the key. If you have good content then it's more likely that Google will see your website as a source of information, therefore it is more likely to rank higher. Optimise your content with appropriate keywords that you would normally search for in a search engine. Remember not to make it too spammy, and think of synonyms for each of your keywords too. If you have a high enough word count, optimise the content with keywords and include some external and internal links, you will then find that your content becomes a marketing technique in itself!
2. Printing Advertisements

If you are going to a conference to spread the message of your business brand, then don't forget to bring along posters, leaflets, business cards and other physical information sources that can display who you are. Top printing specialists like Duplo International are affordable and their products can make your advertisements look extremely professional. This could give new potential clients the confidence to work with you.
3. Influencer Marketing
You have probably watched enough YouTube to know about influencer marketing. Influencers are the key to getting you in touch with a new audience. If you sponsor their content or send them products to try, they will shout out your brand or even display your products in their content. Influencer marketing makes it easier to connect with new clients, especially if you create a special discount for them. All you need to do is connect to an influencer and negotiate a deal.
4. Social Media
Every good business needs a strong social media presence that keeps them in contact with customers. Twitter, LinkedIn, Facebook, Reddit and Instagram can make your business look more human. It will also give you the opportunity to upload content and show that you are actively engaging with followers. Make sure to keep all of your platforms regularly updated with posts.
5. Guest Posting
Do you know similar businesses that may be open to collaborations? If they are then you may want to reach out to them! They may be willing to let you advertise your business in a blog, a video or perhaps in a competition that you can work on together. Just remember that they may charge a fee for this or want a guest post back in return.