That's because opening a bridal retail outlet will need dedication and hard work to become a reality.

The result will be a successful bridal shop that brides and their parties will be pleased to attend and will deliver everything the bride needs.

Another important factor is the location of the bridal shop itself; it will need to be somewhere that has parking nearby and is in a popular shopping location as well.

The bridal shop owner will sign a lease and appreciate that the business will need to generate enough to cover the rent, business rates and wages - particular important for anyone selling wedding dresses in London.

The shop does not have to be particularly large but it is advisable  to have it over two floors since more staff will need to be employed.

Bridal shop for designer wedding dresses

Once the bridal shop for designer wedding dresses takes off and becomes a success then moving to larger premises may become a sound business choice.

Even before the stock can be placed in a new bridal shop in London, for instance, the storeowner will need to design the interior and refurbish it completely. This means having strategically placed mirrors as well as chairs and tables so clients can chat easily.

In addition, brides will be trying on wedding dresses so the fitting rooms will need to be of a good size.

The other tricks of the trade for a bridal shop include having nice smells so use scented fresheners and possibly fresh flowers; some showrooms also play music to help invite people in.

Also, when it comes to designing the bridal shop's interior, the owner must bear in mind that the dresses and accessories need to be displayed easily, so brides can see them without having to sift through lots of dresses to find the one they want to try on.

Success of a bridal shop in London

Another tip to make a success of a bridal shop in London is to stock wedding dresses that come in a variety of prices and designs; it's a good idea not to underprice so the shop does not make enough money to be a success but then again the pricing should not put off potential brides from paying.

A bridal shop will also need to stock bridesmaids' outfits, so generally these should be in adult sizes and there's more money to be made with the accessories that every bride needs, which the shop should also stock.

Finally, most people opening a bridal shop will try to do so on a limited budget and while this is a possibility, the shop owner should also prepare for unexpected costs during the conversion process and when it comes to buying wedding dresses as stock to fill the shop with.

Ultimately, opening a bridal shop is a fulfilment of a long-held ambition for many shop owners and with the dedication and commitment to delivering quality customer service for designer wedding dresses, means the investment will reap handsome rewards.