Guest Post
You may be wondering what services you should invest in to help your business grow. The saying "the customer is always right" shows that they are key to the success of your business and therefore worthy of investment. Here's are some ways to keep your customers satisfied.
Dedicated Customer Service
Successful companies such as Apple have always made their customer service a priority. As a result, they have built up a strong base of devoted customers and they are a consistent competitor in annual sales figures for mobile phones.
This is particularly impressive when we look at consumer trends as there is a decreased sense of loyalty to brands and more focus on value for money. However, 86% of consumers say that their loyalty is driven by likeability and 83% by trust - both of which Apple have built up in their market for luxury tech products.
Follow in their footsteps and put some admin support in place. This will provide your business with a professional and well-informed service for phone queries and email responses. As a business owner, you may struggle to find time to do this regularly and consistently, so hiring a dedicated member of staff may be a good investment.
Timely Deliveries and Returns
As your business grows, it becomes less efficient for you to personally make trips to the post office each day with individual packages. Outsource your deliveries to a professional company, such as TNT, and your business will be able to boast a fast and efficient service with none of the stress.
Ensuring timely deliveries is also linked to providing strong customer service as buyers often expect their items to be delivered quickly and many businesses now offer next day or same day delivery to keep their competitive edge.
Accessible User-Friendly Website
Customers place a lot of value on how easy it is to access or buy your products, so a functional and user-friendly website is vital to your new business. Consider hiring a professional web designer to set up your website. You want to reach as many users as possible, so remember to request a mobile friendly site as smart phones are the second most popular device used to search the internet, after a laptop/PC.
In addition, the content on your website should be clear, well-written and informative to give your business a professional image and to promote a sense of trust in the buyer.
If you're looking at the services that you can invest in to provide long-term value to your small business, then it is a good idea to build up your brand reputation and focus on your customers. It's a solid investment that you will not regret.
