The AA's business services division is hosting a webinar ‘Looking Towards a New Horizon' to launch its latest research report, New Horizons 2021: Technology, customer service and the evolving automotive landscape. Taking place on 8 June 2021, the webinar will give a first look at the research findings and the challenges and opportunities which businesses are currently facing.

Covering three key themes: Electric vehicles and alternative fuels, customer service and innovation, the New Horizon research report includes key insight from MPs, OEMs and SME managers. The report also highlights several key recommendations which the AA recognises as important considerations for those looking to future-proof their businesses.

Host Dean Hedger, EV new business development manager, will be joined for the webinar by Gavin Franks, director of business services, Edmund King, president of the AA and special guests Claire Mallinson, UK roadside & mobility manager at Jaguar Land Rover and Mike Rose, director and founding partner at Silence UK. As well as insight into the report, attendees will get the chance to ask questions to the expert panel.

Gavin Franks, director of business services at the AA, commented: "At the AA, we give our drivers the confidence of knowing we're behind them every step of the way, backed with the latest in-depth research to ensure they're making the right decisions for their business.

"We are living in a world that is undergoing rapid change so I'm really proud of our team for standing at the forefront and launching this research report at our latest webinar. While we do not seek to provide all the answers, it highlights some of the key questions we all need to be asking over the coming years if we want to see meaningful change."

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