Advertising to recover in 2010

A new report by Zenith Optimedia confirms that global advertising is set to recover next year.

Zenith, one of the world's largest advertising agencies and part of the Publicis Group, predict that advertising is "set for a mild recovery" in 2010. 

Advertising expenditure is forecast to fall by 8.5% in 2009. The first quarter has been particularly bad, however the report states that the decline in advertising expenditure has slowed.