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Number of small firms marketing via social networking sites doubles
The number of small businesses using social networking sites as a marketing device has doubled in the last year, according to a BT Tradespace survey.
The research found that 15% of companies are now promoting themselves on social networking sites, compared to just 7% at the start of the year.
There is a clear regional split across the country, with London topping the league table, with 24% of businesses using social networking sites to market their company. The South East and North West follow the capital with 19% each, compared with just 8% of businesses in Scotland.
"More and more businesses are starting to use social networking platforms to win and attract new customers. But many are still failing to realise the full potential of the web to help them compete and thrive in our changing world," said Mick Hegarty, head of BT Tradespace.
"Smaller companies do much of their business through relationships and referrals, and professional networking enables them to play to their strengths whenever they interact with customers, suppliers and business partners."
Post Date: November 18th, 2008
The research found that 15% of companies are now promoting themselves on social networking sites, compared to just 7% at the start of the year.
There is a clear regional split across the country, with London topping the league table, with 24% of businesses using social networking sites to market their company. The South East and North West follow the capital with 19% each, compared with just 8% of businesses in Scotland.
"More and more businesses are starting to use social networking platforms to win and attract new customers. But many are still failing to realise the full potential of the web to help them compete and thrive in our changing world," said Mick Hegarty, head of BT Tradespace.
"Smaller companies do much of their business through relationships and referrals, and professional networking enables them to play to their strengths whenever they interact with customers, suppliers and business partners."
Post Date: November 18th, 2008
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