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SMS missing out on social media
Small company owners are missing out on potential business by neglecting social networking sites, according to research conducted by Insurantz.com.
The data reveals that of the 1,000 SMEs surveyed just 16% have Facebook or Twitter accounts. More than half of the companies that don't use social networking sites blame a lack of understanding.
Younger small business owners are far more likely to use social media to market their company than their older counterparts. Nearly a quarter of SME owners aged 18-21 see social media as an essential tool for any modern business, whereas fewer than one in ten over 40s shares the same opinion.
"Millions of people visit social-networking sites each day at work or at home and yet just 16% of small businesses see digital media as an essential means of marketing their products and services," says James Pickering, managing director of Insurantz.com.
"Our research revealed that SME owners under 30 are the most likely to embrace this type of customer engagement, so don't be surprised if online social marketing becomes increasingly important to the modern small business."
Post Date: July 5th, 2010
The data reveals that of the 1,000 SMEs surveyed just 16% have Facebook or Twitter accounts. More than half of the companies that don't use social networking sites blame a lack of understanding.
Younger small business owners are far more likely to use social media to market their company than their older counterparts. Nearly a quarter of SME owners aged 18-21 see social media as an essential tool for any modern business, whereas fewer than one in ten over 40s shares the same opinion.
"Millions of people visit social-networking sites each day at work or at home and yet just 16% of small businesses see digital media as an essential means of marketing their products and services," says James Pickering, managing director of Insurantz.com.
"Our research revealed that SME owners under 30 are the most likely to embrace this type of customer engagement, so don't be surprised if online social marketing becomes increasingly important to the modern small business."
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Post Date: July 5th, 2010
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