Employee retention has become more than just a buzzword; the linchpin holds the foundation of sustainable growth. 

Gone are the days when a mere salary hike would retain top talent. Today, employees seek meaningful engagement, alignment with their core values, and benefits that resonate with their lifestyles and convictions. 

As businesses grapple with these shifting paradigms, innovative solutions like environmentally-conscious employee benefits are becoming pivotal in keeping the best and brightest on board.

The Growing Importance of Benefits

Employee benefits have transitioned from mere perks to decisive factors in staff retention and recruitment. A survey by Glassdoor found that around 60% of job seekers regard benefits as primary considerations before accepting a job offer. 

In the competitive 2023 job market, where job-hopping has become increasingly prevalent, offering an attractive benefits package isn't just a 'nice-to-have' - it's a business imperative. As environmental concerns surge, green benefits, such as EV salary sacrifice, stand out as a leading edge in talent attraction and retention.

The Rise of Environmentally Conscious Employees

The values of today's workforce are evolving, with a profound emphasis on sustainability. According to Deloitte's Global Millennial Survey, nearly a quarter of respondents cited climate change and environmental protection as their top concerns. This passion isn't confined to personal habits; 76% of millennials weigh a company's environmental commitments when job hunting. This generation is pushing for meaningful workplace eco-initiatives and benefits. Companies tapping into this ethos bolsters their green credentials and resonate with a significant portion of the talent pool, ensuring commitment and enhancing retention.

Employee Benefits for the Eco-Conscious Worker

As the global community moves towards sustainability, companies recognise the value of aligning their operations and benefits with this change, especially when attracting environmentally-minded talent. Here's how some organisations are adapting their benefits to appeal to the eco-conscious worker:

  • Cycle to Work: Embracing the UK's Cycle to Work scheme, many businesses now offer incentives for employees to cycle rather than drive. This reduces the company's carbon footprint and promotes health and well-being among staff.
  • Remote Working: The pandemic showcased the viability of remote work. Now, companies are turning it into an eco-benefit, reducing commute-related emissions and decreasing their operational carbon footprint. Plus, it's a perk many employees relish for its flexibility.
  • ‘Slow' Holidays: Offering ‘slow' holiday options means encouraging employees to take trains or other low-carbon transportation for vacations rather than short-haul flights. Some businesses even partner with sustainable travel agencies to offer discounts on such eco-friendly trips.
  • Green Pension Options: Financial security and sustainability aren't mutually exclusive. Many companies now offer green pension plans, investing in environmentally-responsible funds and projects, ensuring employees' future finances support a sustainable world.

While these benefits underscore a commitment to the environment and employee well-being, one offering brilliantly marries workers' financial and ecological aspirations: an EV salary sacrifice scheme.

Introduction to EV Salary Sacrifice

EV salary sacrifice is an innovative employee benefit where workers exchange a portion of their pre-tax salary for a new electric vehicle lease. This green initiative promotes sustainable transport while offering substantial savings on monthly lease payments - often up to 60%.

How EV Salary Sacrifice Retains Employees

In the modern work landscape, companies continuously vie for top talent, and the criteria employees use to gauge a workplace's appeal has notably evolved. EV salary sacrifice hits multiple touchpoints of this new-age criterion. Here's how:

  • Economic Appeal: With the rising cost of living in the UK, anything that puts money back into an employee's pocket is golden. Alongside substantial tax savings, employees save due to the ultra-low Benefit in Kind rate on EVs (a form of tax paid on non-monetary compensation). Together, this benefit can create savings of up to 60% on the monthly lease of a new electric car, allowing workers to enjoy significant financial relief.
  • Eco-Conscious Alignment: A Deloitte survey indicates that a staggering 42% of Gen Z's have changed jobs or industries due to climate concerns, and 50% are pushing their current employer to become more sustainable. By offering an avenue to drive clean, companies align with this rising environmental ethos, fostering loyalty among this demographic.
  • Access to Luxury Brands: Tesla, known for innovation and luxury, can often seem out of reach for the average employee. The dream of driving such state-of-the-art vehicles becomes tangible through EV salary sacrifice. Employees enjoy the prestige and performance of brands like Tesla, all while saving money.
  • Corporate Social Responsibility: Employees increasingly assess their workplace's environmental and social impact. By adopting such green initiatives, companies attract and retain values-driven, forward-thinking talent.


In a world ever-shifting towards sustainability and social responsibility, the modern employee seeks workplaces that mirror their values. By integrating eco-friendly benefits like EV salary sacrifice, businesses can attract and retain a passionate, driven workforce dedicated to making a positive impact. 

As we journey into the future, these benefits aren't just a nod to the changing landscape; they're an essential component of any forward-thinking company's arsenal. Whether cycling to work, embracing remote setups or driving an electric vehicle, businesses have a golden opportunity to align with their employees' evolving values, fostering lasting loyalty and commitment.