Business Advice for all UK firms from starting a business to flotation
Pay-as-you-drive plan scrapped
Norwich Union has scrapped its controversial pay-as-you-drive insurance scheme less than two years after its introduction.
Under the policy, the company used satellite technology to track how far people travelled using a black box installed in the car.
The idea was that customers driving off-peak would receive lower premiums than those who drove at rush hour.
Norwich Union blamed a lack of customer demand and slow take-up of the technology by car manufacturers for the decision to pull the scheme.
Post Date: June 17th, 2008