Eureka moment
The internet has improved the way we buy nearly everything, but new car buying has gone largely unchanged for the past 100 years. For such a high value purchase, consumers are often disappointed by the customer service they receive as well as the lack of transparency in pricing. We saw a gap in the marketplace - what if we could allow customers to compare both prices and dealerships online, then buy directly from the dealer?

Financing
We raised £250k in an angel round in 2012, a £1.3m seed round in 2013 and a £4.6m in a Series-A round last December. Our investors are Balderton Capital, Episode 1 Ventures and Samos Investments.

Regrets
Making some hiring mistakes. We've made a few hires over the last couple of years that haven't worked out. It's a huge time waste to spend time training up people, then to realise they're not right for us and to let them go.

What would you have changed?

We've now got a more rigorous interview process and we act quicker during the
early days if we have doubts or areas for improvement we can work on with the person.

www.carwow.co.uk