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Latest Marketing Advice Features

Extreme multi-tasking

For Hannah Haffield multi-tasking means running Make More Noise, a successful PR agency she founded, while tending to the needs of a young family

How Lead Generation Has Changed Advertising for Businesses

Lead generation has been a phenomenal force in advertising. It’s always been a tool loved by marketers and advertisers alike

The evolving role of email

Consumers say recognising a brand is the main driver for opening an email, with relevance being the main reason they like an email

Retail food and grocery delivery apps outperforming traditional supermarket retailers in customer experience

Today a European study shows that retail food and grocery challengers in the UK are outperforming traditional supermarkets in mobile app customer experiences.

Green Park Content (GPC) appoints Sir William Goodenough as Chairman

Hyper-growth and multi-award-winning, SEO-driven, brand publishing agency Green Park Content strengthens its leadership team and board to accelerate dynamic growth trend.

Global drinks brand, Belu, partners with Climb Online to reinforce CSR mission

Global drinks business, Belu, has unveiled a new eCommerce and corporate front interface website to engage stakeholders in its mission to help people and the planet thrive.

Closing the gap between brand promise and brand experience

To build a successful brand, businesses need to understand the importance of blending the experience of new products and services with an overall brand promise.