NB: What inspired you to create PartnerBridge, and how does your past experience and approach help startups scale through partnerships?

PartnerBridge was inspired by years of working alongside teams who knew partnerships could be transformative but often lacked the frameworks and insights needed to make them truly successful. Across roles in sales, engineering, product, support, and development, I saw this same pattern repeat.

My first meaningful exposure came in 2012 at a global IT firm. We had a reseller relationship with a major financial software provider, yet no alignment, escalation pathway, or shared growth plan. It became clear how much value is lost when partnerships operate without consistent direction.

Later, at an early-stage SaaS company, I managed relationships with two major platforms while leading Sales Engineering, Account Management, and Professional Services. Without a formal programme or shared KPIs, the partnership became reactive and commercially restrictive. It reinforced that effective partnerships require intentional design, clear value exchange, and a defined go to market motion.

Running my own agency gave me the view from the other side. Most partner programmes were built for enterprises, not smaller firms trying to establish credibility and generate revenue through collaboration. Navigating these gaps without clear processes made it extremely difficult to build sustainable growth.

At FullStory, I helped rebuild the partner ecosystem with a data driven approach that delivered strong results, proving what is possible when the right structure is in place. At SiteSpect, I saw how even a well-designed programme can struggle when internal incentives and legacy processes work against adoption.

Across these roles, founders and operators repeatedly asked the same question: how do I find the right partners and build a programme that works? That question became the foundation for PartnerBridge.

PartnerBridge provides early and growth stage companies with the structure, insights, and automation they need to build partner programmes with confidence instead of guesswork. My experience across ISVs, agencies, and partner leadership shaped a deep understanding of what drives scalable, mutually valuable partnerships, and that understanding is built into the platform.

NB: Why did you choose to launch PartnerBridge in the UK, and what makes this market particularly suited for your platform or partnership model?

Edinburgh stood out as the ideal launch location because of its strength as a UK technology hub and its supportive environment for innovation. The city combines a stable economic base with a rapidly expanding tech ecosystem, making it an excellent bridge between North American and European markets. The region offers a highly skilled talent pool, supported by the University of Edinburgh's School of Informatics, which is recognised globally for excellence in computing and artificial intelligence (AI). Edinburgh is also home to major tech companies and high growth startups, along with incubators and accelerators that foster collaboration and investment. CodeBase, the UK's largest technology incubator, is a clear example of the community and infrastructure available to growing companies. All of this made Edinburgh the right base for launching PartnerBridge and supporting customers across multiple regions.

NB: How does PartnerBridge support startups looking to build strategic partnerships and accelerate revenue growth? Startups and early and growth stage companies often know partnerships can fuel revenue, expand market reach, and shorten sales cycles, but most struggle with the same challenges. They are unsure where to begin, lack clarity on which partners will drive value, and do not have the structure needed to build repeatable, scalable programmes. Without a framework or ecosystem strategy, companies often spend time on the wrong partners or develop relationships that never progress to commercial impact. PartnerBridge solves these problems by giving companies a clear, data driven foundation. We help teams identify the partner categories that align with their ICP, highlight which partner types will deliver the strongest commercial value, and show which integrations will strengthen their sales motion. Instead of relying on intuition, teams receive a focused shortlist backed by category intelligence. Once direction is established, PartnerBridge provides the materials and structure needed to activate partnerships successfully. This includes category mapping, go to market narratives, joint value propositions, practice development resources, and ready to use legal and operational templates. The platform also generates partner ready decks, internal playbooks, and automated outreach messaging, allowing companies to engage partners with a strong, credible, and mutually beneficial story.

The result is that founders avoid the trial and error that often slows partner development. They identify strong partners faster, build structured programmes with fewer resources, and establish clearer commercial alignment. PartnerBridge turns partnerships into a practical, repeatable growth driver.

NB:Can you tell us a bit about the technology or methodology behind PartnerBridge - what makes it different from other business development or partnership platforms?

PartnerBridge combines ecosystem intelligence, AI powered analysis, and structured frameworks in a single platform. While many solutions focus on templates, CRM style tracking, or general consulting, PartnerBridge offers end to end support, from partner discovery through activation. Our platform provides real time insights that help companies evaluate category alignment, understand ecosystem opportunities, and pinpoint which partners are most likely to drive revenue. Startups can launch a structured programme within weeks, supported by the same level of clarity normally reserved for large, well-resourced companies. By blending intelligence, strategy, and automation, PartnerBridge reduces the need for expensive consulting and scales as a company's partner maturity grows.

NB: What's next for PartnerBridge after the UK launch? Do you see global expansion on the horizon, or specific sectors you're most eager to impact

Following our UK launch, we are focused on scaling PartnerBridge thoughtfully. We have opened our funding round and begun building a team in Edinburgh to support growth and accelerate product development. Two major product additions are underway to further help companies understand the commercial influence of their ecosystem and navigate crowded markets with greater clarity. Global expansion is ahead. Partnerships are inherently international, and our users already operate across multiple regions. We plan to support additional markets and expand into new industry sectors when we can deliver the same depth, precision, and structured guidance that define PartnerBridge today. The next chapter is about scale, impact, and building a platform that helps companies grow through partnerships with confidence and clarity.

For further information visit PartnerBridge