betterFX is a new business that guides firms (and even individuals) safely through the treacherous and murky waters of the foreign exchange market.

The endless stream of start-ups seeking to feed off the crumbs from the banks' table provides welcome choice, but means there is now a confusing array of hundreds of banks and independent foreign exchange firms to choose from, and some are more scrupulous than others.

betterFX is founded by Matt Richardson, a veteran of the foreign exchange market by more than 20 years, and his unique proposition is to secure the best deal and service for his clients, that they would almost certainly not be able to get themselves.

"In previous roles at major banks, and foreign exchange firms, my first obligation was to the shareholders of my employers - and that did not necessarily mean getting the best possible deal for the client," says Richardson.

Using deep and broad inside knowledge of the FX market around the world, betterFX matches the client with the best provider for them, and negotiates a price (i.e. FX margin, transaction fees) that the client would be highly unlikely to achieve themselves.

"In my experience of working with hundreds, maybe thousands, of clients over the years I would say that 95% or more could have got a better deal, service or both if they just knew where to go to. It may seem like a bold claim, but now, no one need ever get ripped off with their foreign exchange transactions ever again."

What is also rare about betterFX is that, whilst it focuses on serving larger companies, small companies and even private individuals are also welcome to benefit from the service.